The EDIT: Luxury Interior Design Firm Redefining Brand Experiences

2024-07-01 // SuperPodium
The EDIT has emerged as a leader in luxury interior design, transforming retail spaces into immersive brand narratives with grace and sophistication.

The EDIT, a luxury interior design and project management firm, has established itself as a forerunner in the industry, mastering quality and craftsmanship. Founded by Claire Gordon and Shannon McGuffog, The EDIT has carved a niche for itself by transforming retail and boutique commercial spaces into immersive narratives that resonate with grace and sophistication. With over 15 years of experience and a portfolio boasting more than 1000 points of sales and 24 luxury brand boutiques worldwide, The EDIT has emerged as a leader in enhancing brand storytelling through exceptional design.

At the heart of The EDIT's philosophy lies a dedication to "Art de Vivre," the art of living well. Claire Gordon, with her background in Interior Architectural Design, and Shannon McGuffog, renowned for her expertise in retail and commercial spaces, lead a team that merges creativity with a deep understanding of client needs.

Going beyond conventional approaches, The EDIT crafts retail spaces that not only showcase products but also tell compelling brand stories. Each design is manifested to enhance customer engagement and elevate brand presence. Tailored to reflect the unique identity of each client, The EDIT's commercial designs aim to create impactful environments that resonate with authenticity and functionality.

Known for their seamless execution, The EDIT oversees projects from conception to completion. They ensure that every detail is thoughtfully managed, leveraging their network of suppliers and industry insights to deliver projects on time and within budget.

What sets The EDIT apart is their emphasis on narrative-driven design. By understanding the essence of each brand they work with, they create environments that not only reflect but also amplify the brand's identity. This approach is evident in their use of materials, lighting, and spatial arrangement, which together create immersive experiences for customers.

The EDIT's portfolio speaks volumes about their expertise in transforming spaces into captivating showcases. From minimalist chic to opulent luxury, each project reflects a careful balance of aesthetics and functionality. Their ability to intertwine harmonious design elements with practical considerations has earned them recognition among luxury brands seeking to redefine customer experiences. Claire Gordon and Shannon McGuffog bring a wealth of experience and passion to The EDIT, ensuring that each project surpasses expectations.

The Luxe Perfumes Project, Beauty World Dubai 2023

The Luxe Perfumes project in Dubai showcases an exquisite blend of creativity and craftsmanship within the luxury fragrance industry. The centerpiece of the booth was a striking 3-meter custom-made fabric and steel flower, carefully designed to embody both the essence of natural ingredients and the elegance of spray, echoing the brand's rebranded logo.

The client's brief was clear: they sought a booth that not only displayed their diverse production capabilities but also captivated and engaged attendees at the event. The design incorporated 150 smaller flowers, each 20cm in diameter and positioned at varying heights, creating a dynamic visual experience. A chainmail curtain surrounding the booth added exclusivity and intrigue, further enhancing the luxurious ambiance.

The EDIT played a pivotal role in bringing this vision to life, offering comprehensive services including space planning, design conceptualization, technical advisory, and project coordination. Every aspect of the booth, from its conceptualization to its execution, aligned effortlessly with the client's aspirations and the event's prestigious standards.

The Parfums de Marly Project, Senayan City

The EDIT collaborated with Parfums de Marly to create their flagship boutique at Senayan City, Jakarta. This new-build retail space features a merging of historical elegance and modern luxury. Key features include an engraved White Marble castle wall with LED screens, an antique mirror modified into a 2-way mirror, a custom Nero Marquina Fireplace, bespoke furniture, and glass chandeliers.

The EDIT provided comprehensive services including design, space planning, project management, and custom furniture and fittings, except for the antique mirror frame.

In conclusion, The EDIT showcases the transformative power of design in elevating brand experiences. Through their commitment to storytelling, attention to detail, and passion for creating unforgettable spaces, Claire Gordon, Shannon McGuffog, and their team have established The EDIT as a pinnacle of luxury interior design and project management.

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