Lexus, the Japanese premium car brand, enters 2025 with even greater commitment to luxury and innovation, continuing to showcase the unique combination of Japanese traditions with advanced and intuitively understandable technologies. Each Lexus model reflects the brand's core values: a constant pursuit of perfection, quality, technological superiority, and high level of customer service.
The premium car market in Israel has undergone significant changes in recent years. More and more Israelis prefer alternative propulsion systems and are transitioning to advanced technologies. Lexus is the only premium brand that offers customers a wide range of alternative propulsion options, from hybrids and plug-in hybrids to fully electric vehicles. As a result, the brand’s sales volume has increased by 47%, competing with the traditionally dominant German premium brands. This success is especially significant against the backdrop of a challenging year for the economy and the emergence of new brands in the automotive market.
"Lexus' success is the result of 18 years of intensive activity in the premium car market in Israel, building the brand and a loyal customer base that has accompanied us for many years. The loyalty of Lexus customers is one of the highest in the automotive industry: more than 83% of customers return to buy Lexus again. This success confirms that true luxury does not have shortcuts; consistent work is required in both marketing and providing personalized, high-quality, and reliable service," said Dror Gorenlik, CEO of Lexus Israel.
Since its inception almost four decades ago, Lexus has set new standards in the automotive industry, successfully combining Japanese traditions with cutting-edge technologies. The values of Japanese culture, based on a constant pursuit of perfection, along with the philosophy of hospitality "Omotenashi" - attention to detail, gratitude, and customer orientation - turn each Lexus model into a work of art and owning this car into a unique and exciting experience. Since its introduction to Israel in 2006, the brand has established itself as one of the leading players in the local luxury car market, offering a special concept of precise and restrained luxury and setting a new high standard of customer service.
The philosophy of Lexus is based on three key principles that reflect the rich Japanese culture and the brand's unique vision. At the center is a constant pursuit of perfection - "Kaizen" in Japanese culture - the driving force behind the company's activities. This principle is manifested in carefully crafted and continuously improving production processes, where each car undergoes rigorous quality checks by master craftsmen, as well as in the development of innovative technologies and an exceptional customer experience.
The second principle, "Omotenashi," represents the essence of Japanese service, based on traditions, and includes three complementing aspects:
The third principle focuses on user-oriented technological innovations. Unlike the common approach of implementing technology for the sake of technology, Lexus develops and applies innovations only when they serve a specific purpose and meet customer needs, providing intuitive, convenient, and useful usage. For example, the E-Latch system provides real safety for customers by preventing the opening of car doors when approaching vehicles or cyclists, as exiting the car is a regularly repeated action, especially in urban conditions with heavy traffic.
These three principles come together to create a unique overall experience that sets Lexus apart from other premium brands and guarantees its customers not just an advanced luxury car but complete superiority in all aspects.
Lexus leads the "green" revolution in the world of premium cars, with a rich history of innovations in alternative propulsion systems. The Japanese brand became a pioneer in introducing hybrid technologies to the premium segment, and today 99% of Lexus sales in Israel are models with alternative drivetrains. Lexus vehicles use the most advanced hybrid technology, skillfully combining a gasoline engine with an electric one, providing significant fuel savings along with impressive performance. The regenerative braking system recovers energy generated during braking to charge the battery, enabling up to 55% of the driving time to be in silent electric mode without the need for charging stations.
Lexus' Plug-in Hybrid technology represents the next generation of electrified powertrains, equipped with a high-capacity battery that provides fully electric driving capability for longer city journeys. This technology combines the benefits of an electric vehicle for everyday trips with Lexus' advanced hybrid system, which kicks in as the battery depletes. This allows driving on electricity without constantly relying on charging stations. At the same time, Lexus offers fully electric vehicles with the driving quality characteristic of all Lexus models. Additional unique technologies, such as DIRECT4, which engages all 4 wheels using a computerized system, optimize the driving quality and performance of the vehicle while reducing energy consumption.
Lexus offers a unique customer service approach based on the principles of Japanese hospitality - "Omotenashi." Within this approach, every interaction with the customer is carefully planned with a focus on small details, anticipating their needs and expressing gratitude. The service process provides an exceptional level of service at every stage of interaction - from initial interest to receiving service. Each customer is accompanied by a personal service consultant who supports them throughout the ownership period, from purchase to ongoing maintenance. All Lexus showrooms in Israel are equipped with luxurious lounge areas, creating a unique atmosphere and providing the highest level of service. In addition, brand customers become members of the prestigious Takumi Club and enjoy exclusive privileges, concierge services, and a 24-hour service center, attend events tailored to their interests, and receive special experiences. Among the services available to Takumi Club members are airport transfers in a luxury Lexus vehicle and assistance until boarding.
"In an era of accelerated innovation in the global automotive industry, where new brands constantly emerge claiming to be "premium," it is important to understand the fundamental difference between marketing statements and true traditions of luxury," concludes Dror Gorenlik, CEO of Lexus Israel. "True luxury is not just about a high price or rich technical specifications - it represents a comprehensive worldview reflected in every point of customer contact, from meticulous development and production processes to exceptional service, ensuring a sense of safety and long-lasting value."
Lexus, the premium brand of the leading global automaker Toyota, was founded almost four decades ago and entered the Israeli market in 2006. The brand combines illustrious Japanese traditions with advanced technological innovations, demonstrating a deep commitment to quality and unparalleled customer service. Since its entry into the Israeli market, Lexus has established itself as one of the leading players in the luxury car market, offering a unique concept of luxury that combines technological excellence, environmental sustainability, and impeccable service.
(This article has been rewritten based on the original news article)
