Luxury Brands Preserve Craftsmanship in the Age of Automation

2025-02-17 // SuperPodium
How iconic luxury houses are blending tradition with innovation to keep artisanal skills alive.

In a world increasingly dominated by automation, luxury brands like Cartier, Hermès, and Louis Vuitton are doubling down on their commitment to preserving traditional craftsmanship. These houses are not only safeguarding centuries-old techniques but also evolving them to remain relevant in a rapidly changing industry.

Cartier: A Legacy of Jewellery Excellence

Cartier has taken significant steps to ensure the survival of high jewellery craftsmanship. Through its Cartier Institute of High Jewellery, the brand offers specialized training programs, including stone setting, filigree work, and polishing. The Maison has also introduced an undergraduate degree in Digital Design, blending traditional techniques with modern technology. With over 340 artisans in its workshops, Cartier is shaping the future of luxury by marrying heritage with innovation.

Hermès: Craftsmanship Rooted in Community

Hermès is equally dedicated to preserving artisanal skills. The brand operates over 60 production and training sites across France, fostering a new generation of artisans. Hermès emphasizes internal mobility, allowing employees to refine their skills within a nurturing environment. Each year, the Maison creates new roles, ensuring that its heritage remains dynamic and relevant in an era where automation threatens traditional craftsmanship.

Louis Vuitton: Redefining Luxury Through Skill

Louis Vuitton’s commitment to savoir-faire is evident in its specialized training programs and academic partnerships. With over 26,000 artisans across 200 métiers, the brand ensures that heritage craftsmanship not only survives but thrives. Initiatives like the Excellent! program introduce young talent to artisanal careers, while partnerships with institutions like Central Saint Martins drive innovation at the intersection of tradition and technology.

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