Dr. Pham Ha, the founder of Lux Cruises Group, has been at the forefront of luxury travel by creating unforgettable experiences that blend opulence and sustainability. His passion for cruising began at a young age when he marveled at Vietnam's coastline. Inspired by historical figures like Emperor Bao Dai and entrepreneur Bach Thai Buoi, Dr. Ha launched Emperor Cruises Origin Nha Trang and Emperor Cruises Legacy Halong, with a focus on heritage tourism and sustainable cruising.
Lux Cruises Group celebrates 10 years of excellence by launching Amiral Cruises for Presidents and Emperor Cruises Grandeur Nha Trang, offering unique, authentic experiences to heritage travelers. Dr. Ha's ultimate dream is to cruise along Vietnam's coastline with a fleet of 30 made-in-Vietnam cruise ships, flying the Vietnamese flag and visiting iconic seaports in the region.
Luxury and sustainability can often seem contradictory, but Dr. Ha has managed to create an exquisite, high-end experience on his cruises while remaining committed to eco-friendly practices. The ships are designed with full-window views, natural light, solar lighting, and no single-use plastics. The culinary offerings feature locally sourced, organic ingredients, supporting local farmers and reducing the carbon footprint.
Engaging and educating guests about sustainability is another priority for Lux Cruises Group. They provide information on sustainability practices, host workshops and lectures, and offer shore excursions that highlight conservation projects and sustainable initiatives. Through these efforts, guests can actively participate in eco-friendly activities during their voyage.
Lux Cruises Group has formed strategic partnerships to enhance their sustainability efforts. Collaborations with the LuxGroup Foundation, local organizations, and NGOs focus on disaster relief, community development, environmental conservation, protected habitat, and supporting local communities. These partnerships ensure that the luxury experiences provided by Lux Cruises Group also contribute positively to society and the environment.
Despite challenges in the luxury sector, Lux Cruises Group has implemented creative solutions to overcome them. They redefine luxury by focusing on quality, eliminate single-use plastics, implement waste management systems, invest in energy-efficient technologies, and prioritize local community support. By doing so, they prove that luxury and sustainability can coexist harmoniously.
Looking to the future, Lux Cruises Group aims to integrate cutting-edge technology and reduce emissions significantly. They also plan to launch a greener cruise line with advanced eco-friendly technologies and a zero-plastic policy. These groundbreaking initiatives will further elevate both luxury and sustainability in their offerings, setting new standards in the cruise industry.
