Creating a scarf takes over six months, and a team of four artists works on each one. To ensure that the scarf becomes not only a functional accessory, but also a work of art, the brand's artists find inspiration everywhere. They bring back sketches, books, and items from their travels that enrich their office space. The studio walls serve as constantly evolving mood boards filled with ideas, historical and cultural references, which form the basis for the choice of drawing styles. When floral motifs are being drawn, the brand's office resembles an exquisite garden, and when animal motifs are being created, it resembles a natural history museum archive. The brand's portfolio consists of more than 800 completed works.
The scarf is an important national and cultural attribute of Russia, and the brand uses traditions as a platform for future ornaments and stories in all its works. Bright, recognizable colors, relevant motifs, attention to detail, and unusual compositions are the main components of a Radical Chic scarf. The designs of the scarves often serve as the basis for clothing collections, allowing customers to build a complete Radical Chic wardrobe. The clothing and most accessories are produced in the brand's own textile factory in Moscow. Each item bearing the brand's logo represents the perfect union of exceptional creative intuition and high industrial craftsmanship.
Radical Chic has exhibition areas in each of its stores, where it showcases modern Russian textile design using its silk scarves as wallpaper. This creates a constantly ongoing exhibition of contemporary textile art spread throughout the cities. The brand believes that it is, essentially, a means of mass communication, and each of its silk scarves is a page telling a story about the current social issues and concerns. The founder of Radical Chic, Alexandra Kaloshina, explains that the brand's drawings reflect all the relevant topics that interest society.
Radical Chic is a Russian brand of clothing and accessories, offering silk, wool, and cashmere scarves, available in its seven stores in Moscow, St. Petersburg, and online, as well as in 60 retail locations across Russia. Collections are created and manufactured in the brand's own production facility in Moscow, where historical textile traditions are maintained. The artists at Radical Chic have transformed the traditional scarf, an important attribute of the Russian national costume. They expanded the range of motifs, compositions, and colors, adding sharper storylines, subtle humor, contemporary style, and elegance. Each scarf tells the story of Russian history, culture, landscape, unique flora, and fauna in detail. These stories about Russia's national identity appeal to consumers who view the silk scarves and clothing with bold designs as a modern reflection of the country's diversity.
Radical Chic is actively involved in exhibitions and collaborates with various art, history, and cultural institutions. With over 40 collaborations, the brand has worked with institutions such as the Tretyakov Gallery, Fabergé Museum, All-Russian Museum of Decorative, Applied and Folk Art, Russian State Library, Museum of Russian Impressionism, and the Museums of the Moscow Kremlin. The brand's works are part of the collections of state museums.
