The Enduring Role of Rolls-Royce in the James Bond Film, Goldfinger

2024-09-19 // SuperPodium
Explore the story of Rolls-Royce's iconic appearance in the James Bond film, Goldfinger, on the anniversary of the film's premiere.

Rolls-Royce motor cars have made numerous appearances in the James Bond film franchise, but their most memorable role is in the 1964 film, Goldfinger. The film, which celebrates its 60th anniversary today, showcases an exquisite 1937 Rolls-Royce Phantom III Sedanca de Ville driven by the villain, Auric Goldfinger. What makes this car unique is the fact that its coachwork is made entirely of solid 18-carat gold, weighing two tonnes.

The Phantom III used in Goldfinger is not only a perfect fit for its antagonist, but it also holds a special place in the Rolls-Royce history. It was the last car personally developed by the brand's founder, Sir Henry Royce. Goldfinger's master plan, known as "Operation Grand Slam," involves smuggling gold and irradiating the gold stored in Fort Knox with an atomic device to drive up the value of his own reserves.

The choice of the Phantom III for smuggling gold is strategic. Its spacious proportions allow for a significant amount of contraband to be concealed, and its powerful engine ensures optimal performance on even the most challenging roads, such as the alpine passes. The Phantom III was the first V12-powered Rolls-Royce and boasted a 37.5% increase in power compared to its predecessor.

In the film, Goldfinger's Phantom III is equipped with an open front and enclosed rear "Sedanca de Ville" body. The car's numberplate, "AU 1," is a clever reference to the chemical symbol for gold. After its appearance in the film, the numberplate was transferred to other Rolls-Royce cars. Prior to its film role, the Phantom III was commissioned for Lord Fairhaven of Anglesey Abbey, with a distinctive black and yellow two-tone finish.

On the 25th of October, Rolls-Royce will unveil a new chapter in the story of the "AU 1" Phantom. This event further solidifies the brand's connection to the James Bond franchise and highlights the enduring legacy of this extraordinary motor car. Rolls-Royce Motor Cars, a subsidiary of the BMW Group, creates handcrafted Bespoke luxury products in Goodwood, West Sussex.

2025-05-20
SuperPodium
Luxury Watches: Priced Out of Love
When brands hike prices, they gamble with loyalty—and often lose.
2025-05-28
SuperPodium
Where Parisian Chic Meets Desert Dreams
A Dubai design firm redefines luxury with SOLEIL—a space where velvet whispers and crystal sings.
2025-05-22
SuperPodium
Time Unbound: The Kaenos Paradox
A bold sports watch that dances between precision and poetic minimalism.
2025-05-27
SuperPodium
Canopy by Hilton: Philly's Urban Oasis
A luxury hotel blends local charm with world-class comfort, earning global acclaim.
2025-05-18
SuperPodium
From Tula to Penthouses: A Glittering Ascent
A tale of ambition, luxury, and the high life of a comedian's wife.
2025-05-16
SuperPodium
Serenia Living: Where Opulence Meets the Sea
Award-winning beachfront luxury redefining Dubai's elite living.
2025-05-14
SuperPodium
Doha's Crown Jewel: Rixos Redefines Luxury
A historic icon reborn, where Arabian opulence meets Turkish grandeur.
2025-06-01
SuperPodium
Shine Smart: Jewelry Hacks for Grad Night
Expert tips to sparkle without breaking the bank or fashion rules.
2025-05-17
SuperPodium
Barbados' Hidden Crown Jewel
A lavish villa where luxury meets Caribbean soul—privacy, elegance, and sun-drenched bliss.
2025-05-21
SuperPodium
Luxury Fashion's Unfinished Revolution
A beloved plus-size brand's closure exposes fashion's hollow promises.
2025-06-03
SuperPodium
Italian Summer Style: Effortless Elegance
How to dress like a Milanese insider under the Tuscan sun.
2025-05-19
SuperPodium
Where Business Meets Myth: A Hotel's Triumph
A Cretan sanctuary of marble and Wi-Fi claims global acclaim.
2025-05-29
SuperPodium
Where Journeys Become Masterpieces
A glimpse into the art of crafting unforgettable, tailor-made travel experiences.
2025-05-24
SuperPodium
Where Rust Meets Refinement
A derelict power station reborn as a luxurious boutique hotel, blending industrial grit with elegance.
2025-05-30
SuperPodium
Where Pixels Build Palaces
A South Wales studio turns blueprints into digital dreams, redefining architectural storytelling.
2025-05-15
SuperPodium
Where Heritage Whispers to Modernity
A Quebec home reimagined with bold elegance and soulful craftsmanship.
2025-05-13
SuperPodium
Valencia's Real Estate Mavericks
A boutique agency defies market odds with record-breaking luxury sales.
2025-06-02
SuperPodium
Saadiyat Island: Where Love Meets Luxury
A paradise of sun, sand, and sophistication, crowned as the UAE's top wedding destination.
2025-05-26
SuperPodium
Frozen Echoes: Five Skiers Lost in Alpine Silence
A tragic discovery near Switzerland's luxury peaks leaves more questions than answers.
2025-05-23
SuperPodium
Luxury Redefined: The Art of MYAZU
Etienne Borman on blending tradition, innovation, and sustainability in fine dining.