The Enduring Role of Rolls-Royce in the James Bond Film, Goldfinger

2024-09-19 // SuperPodium
Explore the story of Rolls-Royce's iconic appearance in the James Bond film, Goldfinger, on the anniversary of the film's premiere.

Rolls-Royce motor cars have made numerous appearances in the James Bond film franchise, but their most memorable role is in the 1964 film, Goldfinger. The film, which celebrates its 60th anniversary today, showcases an exquisite 1937 Rolls-Royce Phantom III Sedanca de Ville driven by the villain, Auric Goldfinger. What makes this car unique is the fact that its coachwork is made entirely of solid 18-carat gold, weighing two tonnes.

The Phantom III used in Goldfinger is not only a perfect fit for its antagonist, but it also holds a special place in the Rolls-Royce history. It was the last car personally developed by the brand's founder, Sir Henry Royce. Goldfinger's master plan, known as "Operation Grand Slam," involves smuggling gold and irradiating the gold stored in Fort Knox with an atomic device to drive up the value of his own reserves.

The choice of the Phantom III for smuggling gold is strategic. Its spacious proportions allow for a significant amount of contraband to be concealed, and its powerful engine ensures optimal performance on even the most challenging roads, such as the alpine passes. The Phantom III was the first V12-powered Rolls-Royce and boasted a 37.5% increase in power compared to its predecessor.

In the film, Goldfinger's Phantom III is equipped with an open front and enclosed rear "Sedanca de Ville" body. The car's numberplate, "AU 1," is a clever reference to the chemical symbol for gold. After its appearance in the film, the numberplate was transferred to other Rolls-Royce cars. Prior to its film role, the Phantom III was commissioned for Lord Fairhaven of Anglesey Abbey, with a distinctive black and yellow two-tone finish.

On the 25th of October, Rolls-Royce will unveil a new chapter in the story of the "AU 1" Phantom. This event further solidifies the brand's connection to the James Bond franchise and highlights the enduring legacy of this extraordinary motor car. Rolls-Royce Motor Cars, a subsidiary of the BMW Group, creates handcrafted Bespoke luxury products in Goodwood, West Sussex.

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